Overview

A total redesign of Ulta.com, to better fit their brand voice.

My Team

Alex Yerkovich

Duration

15 Weeks

Tools

Figma
Adobe Photoshop

The Problem

Ulta Beauty is a popular beauty retail store, known for carrying several brands from luxury to drugstore, “All Things Beauty, All in One Place”.

Ulta’s current website design did not reflect their brand message.

The Solution

After recognizing Ulta’s problem, a full redesign was needed for this site. I chose a bright and bold style that would create an impact from the second you opened the homepage, to when you checkout.

Design Principle

UI Design

Mobile Design

Desktop Design

Design System

Takeaways

•A consistent, bold style with larger sections allows for more creative freedom with your design.

•Using white space strategically lets you have less clutter a more breathable design.

•Putting yourself in the consumer’s place helps create the mindset needed for a successful design.