Overview

Trixie Cosmetics, founded by famous drag queen Trixie Mattel, is about providing pro-level cosmetic products in the vibrant packaging of your favorite childhood toys.

This project features a magazine campaign with an accompanying social media campaign.

My Team

Alex Yerkovich
Vincenza Grippe
Anna Ernesto

Duration

4 Weeks

Tools

Adobe Creative Suite

Big IdeaL

Trixie Cosmetics believes the world would be a better place if makeup was made to be fun instead of serious.

Concept:

Individual Moodboards for Each Spread:

Final Print Campaign

Spread Mockups

Social Media Campaign / Layout

Takeaways

• This campaign portrays a "Barbie Dreamhouse" aesthetic perfectly fit for Trixie Mattel, where each spread shows the possibilities to transform your entire look and aesthetic using Trixie Cosmetics

• Trixie Cosmetics embraces their fun toy-like theme with pro-level cosmetic formulas