Overview
Hungry Ghost Coffee was founded in 2012, and has always been focused on “Chasing The Perfect Shot”. Their goal from day one has been to create a warm, welcoming gathering spot for the community while serving the highest quality coffee and food items.
My Team
Alex Yerkovich
Janay Winston
Milo Zwirba
Duration
15 Weeks
Tools
Adobe Creative Suite
The Problem
Hungry Ghost’s current brand style does not at all fit their goal of being warm and welcoming.
The Solution
We rebranded Hungry Ghost and created a new purpose for the brand, that would lift customers spirits and encourage them to embrace the warmth of Hungry Ghost Coffee.

Brand Personality

Brand Principle

Dynamic Branding System

New Logo
Logo Animation
Photography/Secondary Graphics

Applications

Reflection

•The new Hungry Ghost branding has a more ethereal, spirited feeling to it.
•With this new style, Hungry Ghost can create a warmer, welcoming, gathering spot for customers.
•Hungry Ghost's one and only is to create a community amongst their customers.
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