Creative Conscience Awards - 2023 Shortlist
Overview
An integrated campaign for Haus Labs, promoting creativity and artistic expression with makeup.
My Team
Alex Yerkovich
Duration
15 Weeks
Tools
Figma
Adobe Creative Suite
The Problem
Modern society sets unrealistic beauty standards that can only be achieved through makeup. Yet there's a stigma around wearing too much, and most people are too afraid to show their creative side with their makeup.
The Solution
Haus Labs believes in experimentation and innovation. They create products that are clean and safe, and provide endless creativity and self-expression, to push the boundaries of art and science. Our haus, your rules.

Case Study Video

Posters

Digital Asset

Innovative / OOH

Takeaways

• Haus Labs launches a more creative, eye-catching campaign that better fits the founder's style.
• The audience witnesses the artistic possibilities achievable with Haus Labs products.
• Haus Labs goes against traditional societal beauty norms, encouraging people to take control of their own artistry.