Overview

Insomnia Cookies started with group of college friends in the dorms looking for some late night snacks. They grew off of late night food deliveries to catered people like them, insomniacs.

With Happily Homemade, Insomnia Cookies branches out a whole new level of creativity and fun, offering people the opportunity to make their branded delicious treats in the comfort of their own home.

My Team

Alex Yerkovich
Lauren Feijoo
Danielle Wenzler
Zhixin Jia

Duration

15 Weeks

Tools

Figma

The Problem

We want to give users the ability to make their own Insomnia Cookies, while also creating something beneficial to their family and home life.

The Solution

Create a new app that is an extension of the Insomnia Cookie brand, that will offer kids the opportunity to learn soft skills in the kitchen and develop a better relationship with parents

Case Study Video

Competitor Analysis

Persona Profiles

New Features + Taskflow

Design Direction

Whimsically creative elements at its finest when it comes to catering to parents and children. It is designed to retain familiarity, in accordance to be an extension of Insomnia Cookies. Therefore, our extension is an amiable trait to emphasize a child-like demeanor.

UI Design

Design System

Takeaways

• Insomnia Cookies branches out a whole new level of creativity and fun

• Families have an accessible app catered to parents and kids

• Kids can achieve soft-skills and hands-on experience in the kitchen

• Instead of children staring at screens all day, they have a new physical activity to engage with.