The One Club, Young Ones ADC - 2023 shortlist
Overview
An integrated campaign, encouraging Gen Z users to sell more often on eBay.
My Team
Alex Yerkovich
Katherine Wallace
Nicolette Constantinides
Jeanette He
Lauren Feijoo
Duration
6 Weeks
Tools
Figma
Adobe Creative Suite
The Problem
In today's digital age it can easily be assumed you've bought something online, but selling isn't as common. Gen Z is less likely to sell online compared to prior generations. eBay is the original online destination for preloved items.

How can we encourage this new generation to take advantage of this digital market on eBay?
The Solution
Every generation revisits the past in either music, fashion and pop culture. With trends coming back into style every 20 years, it's Gen Z’s turn to take a trip down memory lane and cash in on this nostalgia surge
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eBay will encourage Gen Z to send off their beloved items with a letter, sharing old memories between them as they "break up" with their junk.

Case Study Video

Posters

Digital Assets

Instagram Stories & TikToks

Website Redesign

Takeaways

• eBay breaks through to a new audience of sellers by embracing nostalgia
• Through social media, we entice consumers to participate in a new trend
• The 2000s are integrated into all aspects of the campaign, from social media and printed posters, to eBay's very own website.
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