The Problem

We want to make AccuWeather the only weather app someone will use for anything they need so they don’t have to check and recheck other resources to keep track of the weather

The Solution

Redesign current application to create a more personalized experience based on a user’s needs

New in-app features that will introduce in-depth customizability options, notification controls, and localized community updates

Competitors Analysis

Empathy Interviews

We utilized in-person interviewing and a virtual questionaire, for a total of 55 responses answering questions on weather app usage, weather preparation, and how weather affects lifestyle.

Persona Profiles (Summarized)

Journey Maps

POV Statements

HMW (How Might We) Statements
and Idea Generation

Conner Lynch
How might we make dealing with the elements a part of the outdoor experience, rather than something to put up with?

Heather Donovan
How might we utilize community-based weather/condition reporting?

Sabrina Thompson
‍How might we remove the stress of getting ready in the morning?

Anthony Stark
‍How might we make make large-scale planning around weather events easier?

Takeaways

• Users found that functions that are customizable to their needs were engaging and useful

• Long term research is still required to determine if these features would cause the target audience to switch over to AccuWeather from their default app